Festive Campaigns
Bournemouth University
Introduction
Every year, Bournemouth University closes it's doors for the festive season. With the need to communicate campus closing times, we also take the opportunity to wish the students a nice break and encourage brand engagement. What started as a bit of fun resulted in great things as the campaigns helped see us win at the PRCA awards.
#12DaysOfBU
Twenty-five christmas trees were setup around campus with tags and pens available for students to share their university moments and stick them to the tree. Students were also able to engage via Twitter via the hashtag #12DaysOfBU and a winner was selected everyday for 12 days.
I designed and built an interactive advent calendar which was updated daily. The animations and effects made it extra engaging - colours were carefully chosen from the brand guidelines to best represent the festive season.
Outcome
The website was a useful tool to showcase the winners - but the real gold surfaced through the user generated content. It feels great to help highlight real and honest achievements.
@bournemouthuni Walking to graduation to collect my MSc after learning to walk again #12DaysOfBU @Bournemouthecho
@MissDFoster, competition winner
Festive BUD!
A landing page was required to communicate their "season's greetings" video message and host a wall of tweets for the festive campaign. This was also the perfect opportunity to create a fun and interactive game.
The aim of the game was to control BUD and collect all the falling baubles. Once all the baubles were collected you were rewarded with an animated season's greetings message.
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